32.5% of respondents said they used infographics more than any other type of visual. The marketers surveyed use original graphics such as infographics and illustrations more frequently. Interestingly, that streak ended in 2020. In past years, stock photos had been the clear winner, though its lead had been diminishing. Since so many marketers now use visuals in their content marketing efforts, we were curious to know what kind of visuals were used regularly. This was the response from 48% of respondents.Ģ3% of those surveyed said they included visuals in 70-90% of their content. 8% include visuals in 61-70% of their content and 4% add visuals to 11-20% of their content marketing materials.
In 2020, the majority of content marketers surveyed said 91-100% of their content includes visuals. In 2018, marketers said that about 64% of their content contained visuals. Over the years, we have seen more marketers incorporate visuals into their content. What kind of visuals did you use most frequently? Most responses fell in the middle, between five and eight out of 10, which was to be expected from the results of the first question. An average of 6.6 was the scale of change, showing that marketers had to make significant changes to their visual content marketing strategy in 2020.ģ. As expected, everybody responded saying they had had to change in some way. We also asked marketers how much their visual marketing had to be adapted because of the pandemic. On a scale of 1-10, how much did you change your visual marketing strategy due to the pandemic? 56.6% said they did have to pivot their strategy in light of the global changes, with 43.3% saying it was business as usual despite the global circumstances.Ģ. When asked if the pandemic changed business communication strategies, a majority of our respondents replied in the affirmative. With most companies going virtual, marketers needed to get creative to keep audiences engaged. Unsurprisingly, the pandemic had an impact on visual content marketing. Did you pivot your visual content marketing strategy in 2020 based on the pandemic? Here are the key takeaways from our survey of content marketers around the world about how they adapted their visual marketing strategy for the pandemic, what visuals they used, and the tools they employed to design visual content. To rise above the noise, you need to create content that not only attracts attention but maintains it. The digital world is inundated with marketing messages. To showcase our survey results, here’s an infographic with a summary of the data we collected. As expected, the pandemic played a large part in the trajectory of the results which we will also examine here. We surveyed 200 marketers about their visual content usage in 2020 and asked them about their predictions for 2021. Visual Content Marketing Statistics to Know for 2021
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In this post, you can see the general data we gained across all experts, but if you want to take a look at the reports from other countries, you can click on the links below:įeel free to jump ahead and check the results from the previous years : We also segmented our report based on the countries where the marketers are based. We asked them how visual content played a part in their marketing and growth strategies, what kind of impact the pandemic had, and what visual content marketing will look like in 2021 and beyond. This year, we reached out to over 200 marketers around the world (with the help of our friends at Typeform). There is a greater need now to create effective visual content that can be easily communicated across multiple channels, and it’s going to increase in importance from 2021.Įvery year, Venngage releases a study on visual content marketing statistics in an effort to understand how the visual communication landscape is continuing to shift. Remote work and virtual events were a nice-to-have all this while, but 2020 sped up the timeline on virtual communication. The pandemic has changed the way we work for the foreseeable future.
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